Now, what have IOS7, Apple and NLP in common? It sounds weird, doesn’t it
But may be there is something to it, and to understand those that love or hate Apple and its incremental innovation (lol!).
NLP has something called Meta Programmes, or, more succinctly, another program calls it the “Words That Change Minds” – The Language and Behaviour Profile.
It is a tool that allows the user to understand how someone perceives and reacts to changes around themselves, and how they initiate change. Now, what I am sharing with you below is a general description. In real life, you would need to differentiate between many contexts, because we shift our perception and reaction to change from context to context.
Let me explain how these little but utmost important programmes relate to Apple, iOS7 and NLP
You most likely know people that initiate change frequently – let’s say every 12 months. They are running a Difference Pattern, and in order to avoid boredome, they initiate revolutionary change along this period. They want something new and that is motivating to them.
The next pattern are those that run a Sameness with Exception Pattern. They prefer incremental evolution over time but initiate and search for major change every 7 years. They express this pattern with words such as “improved, better, more or less”.
Of course, you know people that never change. They look for Sameness in their surrounding, reject sudden change but initiate change every 15-25 years. In a different context, think about how long your parents worked in the same company (or you, for that matter), how often you move to a different house or apartment, how frequent you buy a new car, or even, how often you look out new restaurants and new food items. Or do you always eat the same, even if you change the restaurant?
There is one in-between pattern, and that is one that is called Sameness with Exception and Difference. It actually is a complicated pattern, as those that have these reality filter like both evolution and revolution. Major changes here average every 3-4 years.
And it is here, in this last pattern, where I position Apple and its innovative approach to markets.
Especially the Apple under Steve Jobs:
- 1998 – iMac
- 2001 – iPod
- 2005 – iPod Shuffle/ iPod Shuffle
- 2006 – Mac Book
- 2007 – iPhone
- 2010 – iPad
Of course, as you can see, I ignored all the other updates, like Apple TV, iLife, iCoud etc. These came in between major launches, and represent the “normal innovation/ evolution). But what I wanted to represent are the major product introductions and I guess, you can see the nice way on how Apple introduced new and revotionary products into the market.
It helps understand the nature of Apple, its product development, at least until the death of Steve Jobs.
These product development captured the minds of those that filter reality in similar fashion, and thus, are attracted to Apple’s products.
How it plays out under Tim Cook still needs to be shown, and the dis-satisfaction with some Apple fans shows that they don’t want to wait longer for new products and more innovation. They might get bored if nothing new comes out and look for a different supplier that meets their taste. Could that actually be Samsung and its endless stream of new and updated products? Let’s see.