because …. it works. The beauty of hypnotic language patterns

Because ….

What powerful word. Oftentimes, we expect a justification when someone says the word “because”.

But because is much more powerful, when you place it correctly. Just because we expect a reason to follow and people simply love to have reasons or justifications.

Because also becomes much more powerful, when you place it in the front of a sentence.

My story?

I bought a couple of books yesterday – well, I actually always buy books, but for a moment, just ignore it. One of it, the last one in the shelf, had its cover slightly bend. Ever so slightly.

I went to pay and used the magic word: “Because it is bend and the last copy, I get a discount, don’t I?” (Okay, there is more than one language pattern in it).

The guy behind the casheer register twisted. I could see the working inside of him. Then he said, that he would give me 5%. I responded: “Thank you. Because it is the last copy, you really want to give me 10%.” While doing this, I nodded my head, very committed. He said, he would like to but needed to talk to his manager. He called the manager and the manager said: “Well, it is only a slight bend on the cover and not inside, 5% should be okay.” I smiled. “I know you can give me 10%, if you just want now. The cover is beautiful, and represents the inside of the book.” He agreed and walked off.

Then, the casheer typed in the price and realised that if we pay by creditcard, we would get a 15% discount anyway. So he said that should cover it to which I responded, that it should be an additional 15%, and not be part of the negotiated discount. Off he went again to talk to his manager, and came back with positive news.

What happened?

Well, it is not really the best strategy all the time, to persuade people in this fashion, but sometimes, I just can’t hold my tongue. As said, because is a hypnotic language pattern, but I included much more into the sentence structure above. From the nodding of my head to the tag question “isn’t it” and the “you can do it if you just want to.”

A smile on my face, some money saved without loss for the bookshop and no negative implication on the guy at the casheer (I wouldn’t do this!!!).

Also, a story for my NLP training. You see, to be able to know and use linguistic patterns is powerful. And you can learn this as well. But use it wisely and ethically, because it is not nice to cheat and mistreat others.


Andreas is the founder of Asia Mind Dynamics and a certified trainer of internationally recognised certification programmes:

  • Neuro Linguistic Programming (NLP) with the American Board of Neuro Linguistic Programming (ABNLP),
  • NLP Coach Training with the Coaching Division of ABNLP,
  • The Words That Change Minds -Language and Behaviour Profile of which he also is one of 17 Global Master Trainers
  • Creating Your Future Coaching™ Techniques at the Masters Level with the International Timeline Therapy Association
  • Hypnosis with the American Board of Hypnotherapy (ABH)
  • Master Trainer with the International Association of Counsellors and Therapists (IACT).

We also train companies to achieve higher performance especially through our signature programmes on Leadership, Sales and Advanced Communications.

To find out more about us or our programme and what makes us so very different as trainer and coaches, send an email to andreas.dorn AT or contact us at +6012 287 5048.

You can also follow us on Twitter or find us on FaceBook.


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