Throw your books away

A couple of weeks ago I sat through a presentation by an HR person that talked about the recession (what a favourite topic), and its impact on the way HR conducts is business.

He was tough and to the point. Not cynical, so, but precise.

His outlook was not good, but he was charming the audience. They were captivated hanging on his lips. Clearly they saw someone who could give answers in the current confused times. You see, no one really knows what to do. Neither the governments nor the individuals. No one has encountered such massive changes before, or only a few can tell the tales.

The need for solutions is so great, and no one can give it.

He couldn’t give any solutions – but he said something that was true in some sense.

He said that all the books that we read before the crisis should be thrown away or put aside for the next seven years or so. All those on Blue Ocean Strategy, and similar books.

Imagine the gasp. Can you see them running back to their offices to clean up their bookshelves? Probably they didn’t. But somehow he was right.

The world has changed and will never be the same again.

What was valid before is no longer valid.

Just think of the talent war and the search of companies for the best talent. Instead of looking for them in your competitor’s ranks you can find pretty good talents on the street. Retrenched via VSS. You know which companies I mean, as their names fill the newspapers.

NLP is still valid. Thank you very much. You see, NLP teaches flexibility. It is one of its Presuppositions. It’s called the Law of Requisite Variety. It says that the “Person with the greatest flexibility will dominate the System.” This allows NLPler to stay up to date. We in Asia Mind Dynamics have taught NLPlers to stay flexible.

They know that anything that is thrown at them, they take responsibility, accept the learning and are flexible enough to move on, embrace change, or make the necessary adjustments to move forward to the next step. Sure, it is hard, but life is not always easy. NLPler, at least those trained in Asia Mind Dynamics, are able to generate the resourcefulness required. In addition, and something that we offer to our students, we have been able to create this strong bonds amongst our students. They like each other, work with each other and reach out to each other beyond the class.

I believe that even books that are thought to be outdated now, are still of help to our practitioners as they move through the world. Our practitioners are able to read beyond the words, and project the meaning out to the future. They are ready.


Andreas is the founder of Asia Mind Dynamics and a certified trainer of internationally recognised certification programmes:

  • Neuro Linguistic Programming (NLP) with the American Board of Neuro Linguistic Programming (ABNLP),
  • NLP Coach Training with the Coaching Division of ABNLP,
  • The Words That Change Minds -Language and Behaviour Profile of which he also is one of 17 Global Master Trainers
  • Creating Your Future Coaching™ Techniques at the Masters Level with the International Timeline Therapy Association
  • Hypnosis with the American Board of Hypnotherapy (ABH)
  • Master Trainer with the International Association of Counsellors and Therapists (IACT).

We also train companies to achieve higher performance especially through our signature programmes on Leadership, Sales and Advanced Communications.

To find out more about us or our programme and what makes us so very different as trainer and coaches, send an email to andreas.dorn AT or contact us at +6012 287 5048.

You can also follow us on Twitter or find us on FaceBook.


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